Identified weak team attachment as a barrier to rights value, then developed a turnaround plan — including evaluating broadcast alternatives and valuing rights for SVOD and AVOD.
Our work
Proven impact across sports & markets
From turnaround plans to rights valuations to new-competition modelling — work spanning Australia, NZ, Asia, the USA, UK and Europe.
Selected engagements
What the work looks like
Detailed review for a potential new NRL club in Christchurch, NZ, and how it would significantly grow TV audiences for the NRL across Australia and New Zealand.
Advised an events company on hosting US league games across the NFL, NBA and NHL — assessing fan base, broadcast potential and strategic fit.
Strategic analysis of how to grow fan interest across the Indian sub-continent. The work helped secure T20 cricket's inclusion in the LA 2028 Olympic Games — value-accretive to the IOC globally, and across Asia in particular.
Undertook a comprehensive review of the BBL, with strategies and structures to drive fan avidity, attendances and broadcast audiences.
Co-designed the Super Netball League, including the size and location of clubs. Then modelled audience uplift from scheduling changes and team-tribalism strategies — new teams, new competitions, media-rights valuation and negotiation support.
Global advice to leading Olympic sports on growing their presence and commercial returns beyond the Games — rewarding athletes, boosting profile and creating further value for the IOC and local broadcasters.
And much more
Across the full commercial agenda
Mergers & acquisitions
A leading broadcaster's M&A review of potential add-on acquisitions to increase viewership and returns.
Maximising audiences
For a leading Australian broadcaster, a detailed review of a premium sport — maximising TV audiences through structure, team composition, club rivalries and season length.
Strategic reviews
Linear television and streaming, AVOD and SVOD — strategic reviews and the restructuring of merged assets.
Sports events
Reviews of leading sports events to grow Australian exposure — Football, NRL, Commonwealth Games, Golf and Road Cycling.
Why us
At the forefront of sports rights
50+years cumulative experience in sports, media & entertainment
20+major rights deals led across six regions
6markets: Australia, NZ, Asia, USA, UK & Europe
- At the forefront of the global drivers of sports rights — programming, branding, audience and its economics
- Leading advisors on the evolving broadcast model and global sporting events
- Deep expertise in data science, financial review and restructuring, and M&A
- Commercial modelling, sports transformation and powerful consumption trends