Proprietary fan engagement measures
Metrics that reflect true engagement and correlate to commercial value — not just advertiser-driven ratings.
Our methods
Mixing art & science
Traditional audience measures and valuation methods are no longer valid. We combine proprietary engagement data, advanced analytics and hard-won industry experience.
Unique analytics & valuation
Translating engagement into potential revenues across all commercial models and every type of buyer.
Real-world industry experience
Built on over 50 years of cumulative experience in sports, media and entertainment.
Built for every model
We value rights across all revenue models
Advertising Funded
- Free to Air
- Ad-funded VOD
- Online video
Subscription Bundles
- Subscription TV
- IPTV & MVPD
- Telco & Tech Co
OTT
- Subscription VOD / Streaming
- Direct-to-Consumer
- Pay-per-view & Passes
What it means for you
Engagement, translated into value
We quantify the direct and indirect value of rights, attribute customers and revenue to content, and value specific rights components — for you and for each competitor.
The result: the right price, the right packaging, and a stronger negotiating position.
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Content we cover
Sports
Major Events
Premium Entertainment