Grow Fan Engagement
- Advanced measurement and tracking
- Deep understanding of drivers
- Practical plans to grow the fan base
How we help
Helping maximise returns from your content rights
From strategy to negotiation to ongoing performance, we bring data and experience to every stage of the rights cycle.
The benefits
What working with us delivers
- Greater certainty of value and the right price of rights
- Insight into the underlying drivers of value to all parties
- Competitive advantage in review and negotiation
- Independent support for the case to external parties
- Maximised ongoing performance for the sport and the broadcasters
Tailored to your side of the deal
How we help our clients
Content Rights Vendors (e.g. sporting bodies)
Maximise Future Rights Revenues
- Quantification of value to all bidders
- The right price to be targeting
- Optimal packaging of rights components
- Evaluation of new commercial models
Content Rights Buyers (e.g. TV networks, telcos)
Grow Customer Engagement
- Tracking measures that correlate to revenue
- Customers and revenue attribution to content
- Optimal pricing and packaging
Maximise Returns From Content Rights
- Commercial value of existing and future rights
- Quantification of direct and indirect customer, revenue and margin impacts
- Optimal rights packages to go after
- The right price to pay vs. what competitors will pay
End to end
We help throughout the content rights cycle
Pre Rights Deal
- Develop your overall rights strategy
- Grow fan engagement
- Plans to grow engagement and maximise rights outcomes
Rights Negotiation
- Achieve the right price
- Optimise rights deal outcomes
- Strengthen your negotiating position
Post Deal
- Track performance and ongoing ROI
- Continue to optimise your offering
- Maximise ongoing engagement & revenue growth