Our Unique Methods

• Over 50 years of cumulative experience

• Involved in >20 major content deals

• Secured approval from key stakeholders & investors

• Negotiated the deals both from sell side & buy side

• Set targets and delivered the results

• Macro data on long-term content consumption,
  preferences and video subscription drivers

• Granular data on daily viewing behaviours

• High sample sizes, validated with external sources

• All territories, video platforms and content types

• Advanced statistical methods, machine learning and AI

• Centralised IP that is replicable globally

Our unique fan engagement measures

The pitfalls of traditional audience measures